The Power of Social

As human beings we long for affection and human connection. That is why the World Wide Web (Internet) just recently celebrated its 25th birthday.

I still cannot believe that the Internet is barely older than me. Does that make me old?

I am currently reading a book titled, Social: Why Our Brains Are Wired to Connect by MatthewD. Lieberman and he talks about the “social brain”. It is built into our DNA to interact with another and feed off of each other.

And amazingly enough, we have the ability to build these connections with complete strangers.

I came across this video of strangers kissing the other day on LinkedIn and I have since seen it floating across the web.

The video is by Titea Pileliva titled, First Kiss. Apparently it is an advertisement for clothing and the people in the video are actors and actresses.

However, it made me realize how easily the brain can build connections with others. You can tell they were all nervous at first but once they started kissing it was hard to tell what was real and what was acting. Without any background information, I would have believed that these were all real couples being filmed kissing in the privacy of their own homes.

The brain loves to be social. It loves to connect and interact and that is such an amazing thing. We are made to connect with other people. Even if it is a stranger whom we’ve never met we are able to connect with them and make it appear as if we have known them forever.

Brands can take a look at this video and learn a thing or two. No, it is not ideal to go make out with your consumers but it is important to understand that consumers do want to connect. It is in their DNA for crying out loud! Give your consumers a story to connect with. Create something that your consumers can be passionate about, too. Whether it be a campaign or a story you can tell about your brand. Consumers are longing for a connection.

This video will put a smile on your face and made me feel like a hopeless romantic. Check it out and let me know what you think:

Ted Talk: The social brain and its superpowers: Matthew D. Lieberman

Orginal post via Slate

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