Instagram Opens the Door for Advertising


Well folks, the rumors are true. Instagram now allows businesses to buy advertising.

I was scrolling my timeline today and Instagram made a sponsored post about their introduction of advertising for businesses. They informed users that for now, the only businesses whose ads will post are those with a great community on IG.

They also said that these ads will be creative. AND users have the option of hiding ads and telling Instagram what they don’t like about it.

This gives brands the opportunity to advertise on a whole new platform. Instagram is nothing like Facebook or Twitter when it comes to advertising. Whether users like it or not, the ad will be in their face; unlike other site it will be harder to ignore these post.

Instagram users will still have to look at the ad and decide whether or not they choose to hide the post or give it a double tap for creativity. Either way, it will be seen by more consumers than other social sites that offer advertising options.

While this a perk for brands, it’s not so much for consumers. The one place that was ad free will soon be bombarded with ads. It is nice to have the power to hide, but it will be hard to scroll by an ad without taking a second look.

My only questions so far:

– How often will users see ads? Every hour? Every refresh of the TL?

– Will brands be able to pay more to rid users of the “hide this post” option?

What do you think about Instagram leveling that playing field with advertising options? Comment and let me know!

Vine; here to stay? Or just another social media fad?

Vine has been around and popular for some time now and at first I refused to use the app because I wasn’t sure how long it would stick around. After seeing so many people including celebrities and my own friends use the application, I decided I had to try it out and see what the hype was all about.

What is Vine?

“Share life in motion” is the way the company describes this iPhone app. Users (iPhone users only at this time) can create an extremely short video sharing whatever it is they like. Some users make what I call “one-take” videos, while others make it choppy and funny by creating and telling stories.

Vine is set up a lot like Instagram. There is a timeline of Vines with the people you follow, there is a popular page where you can see other Vine users, and there is a section for a profile description. You can also tag people in your Vines and use #hashtags in your post.

Is Vine here to stay?

This is the question I want to pose to everyone. The app is genius in itself! Creating short stories as a social media application? Perfection! Giving users the ability to share their Vines on Twitter and Facebook? Awesome! However, I am wondering about the longevity of this app.

It is extremely popular now and has everything users can think of but how will they continue to update, evolve, and recreate this app? How will they make sure that there is no one else that can create an app similar and/or BETTER than this?

How will they stay in the game? Will they take a billion dollar deal by linking up with a big name like Instagram did with Facebook?

They could partner with YouTube or Vimeo!

Overall, I think this app is great and I don’t have the answer of whether it is here to stay or just another fad yet. That is where you come in!

What do you think?

Check out some of my Vines: