Yeah, but did you hear Slaughterhouse though?

The BET Hip Hop Awards never fails to gives us something to talk about. From the Queen B Lil Kim hopping in on a cypher to Rick Ross with his shirt off (as usual) there is never a dull moment.

The most talked about moment that I know EVERY blogger and news outlet will be writing about is #KendricksVerse. Hands down Kendrick had the best verse in the cyphers last night (I think, but we’ll get to that). Even though he took shots at Champagne Papi, no one can deny this mans talent. Lyrically he is one of the best in the game right now.

I love the competitive nature that Kendrick has and he is not afraid to say whatever the hell he wants to say. Let’s just hope these back and forth disses stay as friendly competition.

Overall, Slaughterhouse takes the cake in having THE best cypher last night. The only person from Slaughterhouse I have ever really heard of is Joe Budden and I am utterly ashamed of myself. These guys did not mess around!

For those who are in the dark like I was, Slaughterhouse is a group consisting of rappers Crooked I, Joell Ortiz, Royce da 5’9″, and the ever so talented (and handsome) Joe Budden. The group is currently signed to Shady Records – which makes sense after hearing how lyrically talented all 4 of them are.

Slaughterhouse has stepped on the BET Hip Hop Awards stage before in 2011 during the Shady 2.0 Cypherhow did I ever forget about that?

The guy that stood out the most to me was Crooked I. Flow? CHECK! Lyrical substance? CHECK! This man is the real deal. I honestly am not sure if Crooked I or Kendrick had the best cypher verse.

“I want to walk into every BET Cypher and murder every rapper, spit, and call it ‘Hip Hop Population Control.'”

“I’m so street look both ways before you cross me.”

You be the judge! Check out both cyphers and let me know what you think:

Via @106andpark: .@SLAUGHTERHOUSE #BETCyphers —–> http://t.co/zsBhhWN2U2 (*UNEDITED*) #HipHopAwards

Via @106andpark: #KendricksVerse #TDE *EXPLICIT* #BETCyphers w/ @KendrickLamar, @JayRock, @SchoolboyQ, & @IsaiahRashad: http://t.co/UJNqygiAFQ #HipHopAwards

[AUDIO] BET 2013 Hip Hop Awards Cypher | Slaughterhouse

Music Monday | XXL Magazine PR Fail

Yesterday’s VMA’s brought a lot of surprises and shocking moments. From Lady GaGa’s amazing opening performance, to Miley’s twerk session all over the MARRIED Robin Thicke, and even Kanye decided to show up and be nice.

I’m sure you’ll read plenty of blogs about all of that.

The thing that became a WTF Moment for me, was the series of tweets that came from hip-hop magazine XXL. The company decided to let Charlamagne, controversial radio and television personality, take over their twitter account during the VMA’s.

1. This was the craziest and dumbest idea I have ever seen from a business. 2. This PR fail could have easily been avoided.

If you know anything about Charlamagne “Tha God” you know that a filter is something that he does NOT have. “Tha God” tweeted some very mean things about singer/songwriter, Mary Lambert, during her performance with Macklemore on the song “Same Love”. Jennifer Hudson made a surprise appearance and performed the song alongside the duo and Ryan Lewis.

See tweets below:

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Why is this a PR fail?

Sure, we all know how Charlamagne is, but that’s his business. Pushing those opinions through via your company’s twitter account is where you begin to tarnish your brand as a unit. Personal opinions, especially to that caliber, should never be spoken under your company’s name. Not only did XXL lose credibility in my eyes, the entire brand to me now is what I would call: a**holes.

If Charlamagne wants to tarnish his own brand by being an a**hole then let him be great. But leave the company out of it.

Now what?

In my opinion, whoever had this bright idea should get the boot. After that, there needs to be a statement released, hopefully apologizing for these harsh tweets and letting their stakeholders know what they will do in the future to prevent this from happening again.

I’m shocked and disgusted that a company would have the audacity to let this kind of behavior occur on their own account. Now lets see what steps they take, if any, to fix it.

“Same Love” – Macklemore, Ryan Lewis, Mary Lambert, Jennifer Hudson