Wendy’s uses social media to engage customers

Nick Lachey has sold his soul to Wendy’s. He went from being the hottest member of 98 degrees, to a reality star, and now he’s singing to a new tune about the Wendy’s Pretzel Bacon Cheeseburger.

Wendy’s has utilized social media to engage their customers. They have customers use the hashtag #PretzelLoveSongs for a chance to have Nick Lachey sing their tweet in the jingle. Great for customer engagement. Is this bad for Nick Lachey? At least he’s still hot!

Check out the Pretzel Love Song below and let me know what you think: