Let’s Connect!

Name(required)

Email(required)

Website

Comment(required)

@ me

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Instagram Feed

HOT TAKE: Engagement vs. Followers.⠀ ⠀ I believe BOTH can be extremely beneficial for businesses - especially if your industry is depending on "looking the part" (i.e. social media influencers). ⠀ ⠀ HOWEVER, I've always wondered why people care so much about followers if those followers don't equal dollars. ⠀ ⠀ NOW, if you find that for every 5 followers you get, you make a sale in your business, then PLEASE focus on growing your following. If that's not the case, why do you care?⠀ ⠀ I am personally working on growing my personal brand (@tjeceo) and apart of that is wanting to increase followers BECAUSE my engagement is solid with my current audience. ⠀ ⠀ BUT, I firmly believe that engagement & conversions matter way more than followers. ⠀ ⠀ What are your thoughts on that? Do you have a KPI for your business? If not, check out the blog (link in bio).⠀ ⠀ If you do, what steps did you take to determine which of these mattered most to you and your business?

This quote has been said by MANY and it is SO TRUE. As a marketing professional, I've sadly had many people come to me for help and their #1 priority is social media marketing. This seems like the best solution because it's relatively free and "easy" because they (kind-of) know how to use it. ⠀ ⠀ As the quote says, if you want to have a successful business, you have to do the hard stuff, too. Don't know how to do it? Find someone who does!

For me, Monday's are all about scheduling resetting, planning, and scheduling!⠀ ⠀ It's crucial for me to do this every week or I wouldn't have any idea about where/how to allocate my time. ⠀ ⠀ How do you spend your Monday's? Comment below and share!

There’s no cookie cutter plan or strategy for your business. Every company model relies on a major key element to keep the brand moving forward.⠀ ⠀ For social influencers, it may be followers and engagement. For someone who makes candles, it may be conversions and sales. As a business owner, it is up to you to determine what KPIs matter for your business.⠀ ⠀ Visit the link in bio to check out the latest blog post!

"Success is not final, failure is not fatal. it is the courage to continue that counts" - Winston Churchill⠀ .⠀ .⠀ .⠀ At City of Grace this Sunday, our pastors word was: "Destiny demands that you get back up!" I've learned the hard way that #EntrepreneurshipisNOTSexy, despite how people make it look on social media. It truly takes faith AND determination to succeed.⠀ .⠀ .⠀ .⠀ As you embark on, or think about embarking on, your entrepreneurial journey, I encourage you to get OFF social media and make connections IRL! Nothing is what it seems on your timeline...

Content marketing is all about taking your passion and turning it into bodies of work that are digestible for people outside of your industry. Things that feel like basic information TO YOU, may not be the same for the average person. ⠀ ____________⠀ So, what are you passionate about? How can you turn your knowledge into content? Do you have the gift of writing? Are you good on video? Find your outlet and get to work!

KPI = Key performance indicators. Some people care about likes and followers, and some people care about engagement and sales. You have to be clear on what truly moves your business forward and focus on creating strategies to move the needle 📍

You can strategize ALL day but if you don't know how to properly execute, then it truly does not matter. Execution is KEY to ensuring a strategy reaches its main objective (which depends on what your KPIs are). ⠀ _________________⠀ Ready to work? Let's connect! Schedule your 15-minute discovery call today 📲⠀ _________________⠀ 📷 @sparetimefootage

Don't know something, ask. Just make sure you ask the RIGHT person! Take advantage of FREE business consultations and discovery calls before you decide to go full force into working with someone new. ⠀ .⠀ .⠀ Questions to ask a marketing pro BEFORE signing on the dotted line: 1) Have they worked in your industry? 2) What systems/tools will they be using to manage your business? 3) What is their work style?⠀ .⠀ .⠀ You can ask me any of these questions, any time! Visit the link in bio to sign up for a 15 minute business consultation today.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy